Vocal Coach, Songwriting Mentor & CVC Founder
Sam Marlow
Founder of City Vocal Coach and one of the UK’s top vocal coaches, teaching voice and songwriting at The BRIT School.
Sam's Credentials
Founder of City Vocal Coach
Built CVC from his own experience as a signed artist
Voice & Songwriting teacher at The BRIT School
Teaching at the UK’s leading performing arts school for 16 years
Master’s in Songwriting, ICMP
A deep academic grounding in the creative process
Former signed artist
Real experience of touring, vocal health and the music industry
About Sam
Real experience as a touring artist, now teaching what he learned
Sam Marlow is a highly regarded vocal and songwriting coach, recognised as one of the UK’s top educators in the field. His journey into vocal coaching was spurred by his own experience as a signed artist, where a demanding touring schedule highlighted the crucial need for robust vocal health and performance technique. That personal understanding of a singer’s challenges led him to build an approach to vocal training that goes beyond warm-ups and technique, into recovery, performance and songwriting too.
“I want students to become active participants in their own learning, not just follow instructions. The goal is always to help you discover your own voice.”
Founder of City Vocal Coach
Sam teaches voice and songwriting at The BRIT School for Performing Arts and has previously lectured at ELAM and ICMP, where he also completed a Master’s degree in Songwriting. At City Vocal Coach, he has built a supportive community where students develop their technique, build real confidence and connect with other passionate singers, treating curiosity as something to be celebrated and mistakes as part of learning.
What Students Say
Sam has 28 five-star reviews...
★★★★★
"Sam is by far the best vocal coach I've ever had. He's been absolutely instrumental in helping me get to the point of finishing my album, both with the technical aspect and in the way he supported me with kind words and advice. Get yourself a Sam today!"
Yair
★★★★★
"I've been working with Sam for about a year now and have gone from being absolutely convinced that I could not sing for the life of me to performing small venues. Cannot recommend him and the studio enough!"
Saurabh
★★★★★
"I was very nervous to sing in front of a stranger but Sam is reassuring and makes the lesson a laugh, which greatly helps me focus without nerves. I have discovered a love for music, singing and songwriting that I didn't know I had."
Chloe
★★★★★
"I was initially quite embarrassed about singing, but his professional and supportive approach helped me break through that mental barrier. I now have a much better understanding of what I'm capable of. I would go back to Sam without hesitation."
Jean-Baptiste
★★★★★
"I have been able to unlock aspects of my voice that I never knew I was capable of. What makes CVC even more special is its wonderful community. I am truly grateful to have found a coach as talented, patient and inspiring as Sam."
Emma
★★★★★
"Sam has helped me develop my Soul and Jazz singing in a way I never thought was possible. He's also massively helped me get through roadblocks in my songwriting. Knowledgeable, patient and explains technique in a detailed but easy to understand way."
Nick
★★★★★
"This is the most improvement I have ever made with a vocal coach in such a short period of time. I finally have a good understanding of my voice and how it works. City Vocal Coach feels like a second home."
Ila
★★★★★
"Sam is an incredible teacher. He has a rare ability to make you feel completely at ease while also pushing you to be better. After just a few sessions I could hear a real difference in my voice."
Laura
Pricing
Ready to start with Sam?
Free
Discovery Call
£0 / 15 minutes
Not sure where to start? A short, no obligation call with Sam to talk through where you are and what you want to work on.
One-to-one mentoring
Single Session
£105 / 60 minutes
One hour of dedicated coaching tailored entirely to what you want to achieve.
One-to-one mentoring
Session Blocks
£475 for 5 sessions
Five one-hour lessons with Sam, built around your voice and your goals, saving you £50 compared to booking sessions individually.
Includes: Access to our student community, guaranteed performance slots at our monthly open mic and showcases, discounts on our artist mentoring programme and mid-week teacher check-ins.
One-to-one mentoring
Session Blocks
£850 for 10 sessions
Ten one-hour lessons with Sam, built around your voice and your goals, saving you £200 compared to booking sessions individually.
Includes: Access to our student community, guaranteed performance slots at our monthly open mic and showcases, discounts on our artist mentoring programme and mid-week teacher check-ins.
Is this for you?
Who Sam works with
Singers wanting to perform live
Sam’s own experience touring as a signed artist means he understands what real vocal health and performance technique demand on stage, night after night.
Songwriters
With a Master’s in songwriting and years lecturing on the subject, Sam helps you explore where your ideas come from and shape them into finished songs.
Students wanting genuine industry insight
As a teacher at the BRIT School and the founder of City Vocal Coach, Sam brings a comprehensive view of what it takes to succeed in music.
What's Included
What a lesson with Sam covers
Every lesson combines real industry experience with a genuine love of helping students find their own voice.
Vocal health and recovery — built from Sam's own experience of a demanding touring schedule as a signed artist.
Performance technique — confidence and control built for real stages, not just the practice room.
Songwriting — drawing on Sam's Master's degree and years teaching the craft at The BRIT School and beyond.
Finding your own voice — Sam believes in active learning, helping you discover your own style rather than imitating someone else's.
Find your voice with Sam
Start with a free discovery call, no commitment, just a conversation about where you are and where you want to go.